Inspired by the landscapes that surrounded him, the perfect gestures of the work in the vineyard and the cellars, the tales and legends of the ancients, Bruno-Eugène Borie developed a particular sensitivity and a strong attachment to the lands of Beaucaillou. Infused within him was the deep satisfaction that comes from a job well done, the great reward of a well-managed harvest, but also the desolation of a frost or a hailstorm, the infuriating attack of slugs, mildew, rust… or more simply the rotting of a seed in flooded soil. "The earth is much more than earth. It is a living thing which must remain virgin, which suffers, defends itself and takes revenge." (Jean Giono, “Regain.”)

In mid-spring, the house came alive with Primeur tastings. Of course, this had nothing to do with the great celebration they have become today. These gentlemen, the brokers of the Place, went to the Château to evaluate the wines of the last harvest before marketing them to the Bordeaux wine trade. “My childhood was nourished by the story of the Johnstons; and therefore the history of Ducru-Beaucaillou, a property for which they always had a particular attachment.” (Interview with Hugues Lawton).

Sometimes, at these same moments, Bruno-Eugène Borie and his elders had the honor of welcoming importers: English, American, Belgian, Hanseatic or Swiss, and a few rare Parisians.

His father, Jean-Eugène Borie, took him traveling very early on. Bruno-Eugène Borie discovered America at 16 and thanks to his Dad's connections, was able to do a summer internship in Californian vineyards.

A student in Bordeaux, Bruno-Eugène attended the SIGMA festival which introduced him to previously unknown horizons. The avant-garde of the theater of song and dramatic art. Then, in the Lainé warehouses, there was the opening of the CAPC which gave him an opening to contemporary art.

It was an upheaval. His taste, quite classic until then, opened up to modernity. At the same time, Bruno-Eugène Borie abandoned his agronomic aspirations for economy and trade. Its rurality was gradually tinged with urbanity. He developed a passion for metropolises. He traveled to contemporary art museums and galleries. Bruno-Eugène even considered settling in Paris, then New York and also Singapore.

Bordeaux continued to expand its cultural scope. But it was above all by traveling for large-scale exports that he opened up to the world.

Whereas, since August 1981, when he entered the service of Peter Sichel, he had moved away from the lands of his birth, traveling the world to sell his employer's wines, then, from 1985, to build a network of distribution for Lillet which he had just acquired with a group of investors, he gradually felt his passion for Ducru-Beaucaillou rise within him and his wish to one day take on the family business. His father, moreover, encouraged him to do so, first by transmitting to him very early on the participation that was his and then by having him join the Supervisory Board. After his death in 1998, his brother François-Xavier wanted to reorganize the family group, remaining alone in Pauillac at the head of Grand Puy Lacoste and Haut Batailley, leaving their mother Madame Borie, their sister Sabine and Bruno-Eugène himself Ducru -Beaucaillou... and Ducluzeau.

He had reached a certain maturity allowing him to express, in his business project, a holistic approach: a deep attachment to the lands of Beaucaillou, its history and its Médoc culture but also his passion for viticulture, great wines, cuisine, art and design, great music and opera.

Finally, his current project for Ducru-Beaucaillou also meant ensuring the perpetuation of these intense moments, anchoring, in the contemporary world, the sustainability of a Medocan cultural heritage, doing everything possible to find emotion in the wines. which gave rise to the 1959 and 1961 of Ducru-Beaucaillou.

Thus, his vocation took shape little by little, fueled by the love of his native land and the desire to share with the world its beauty and its stories but also to bring there the experiences and the wonders that he had been able to live according to his wishes,  his travels and visits.

He carried within him the spirit of the Médoc, a mixture of simplicity, resilience and a deep connection to the land, he brought here the taste for science, progress and innovation of values ​​that would guide each of his steps towards the realization of his Medocan dreams.